I started my career diving deep into companies, predicting what shaped the profitability of their brands. I became obsessed with marketing strategies that drove significant enterprise value.

I spent the last 15 years playing at the frontier of innovative digital storytelling, building content empires that shaped YouTube.

Now, I'm combining my two biggest passions with Snowball while surrounding myself with even smarter creatives than me. Using strong creative strategy to achieve even stronger business impact is what I'll do for the rest of my life.